Independent filmmaking from the Midwest outward.

Field Notes
Production

AI In The Production Room

Most conversations around AI in filmmaking still feel strangely disconnected from the realities of production. The most immediate impact isn't replacing directors or actors — it's reducing friction.

Most conversations around AI in filmmaking still feel strangely disconnected from the realities of production.

People tend to frame it as either the complete destruction of creativity or the complete replacement of labor, when in practice the reality is usually much less dramatic and far more operational.

The most immediate impact AI is having inside independent film isn't replacing directors or actors.

It's reducing friction.

Independent filmmaking has always been constrained by infrastructure.

  • —Time.
  • —Money.
  • —Personnel.
  • —Access.
  • —Momentum.

A large percentage of production problems are not artistic problems. They're workflow problems. Organizational problems. Communication problems. Bottlenecks that slowly compound until projects lose energy entirely.

That's where AI becomes genuinely useful.

Not as a substitute for perspective, but as a support structure around execution.

I've become increasingly interested in how AI can assist with:

  • —Development organization
  • —Visual prototyping
  • —Worldbuilding systems
  • —Editorial planning
  • —Production infrastructure
  • —Archive management
  • —Metadata systems
  • —Creative continuity

None of those things replace filmmaking instincts.

But they do reduce resistance.

And independent productions survive or die based on resistance.

The irony is that most filmmakers still discuss AI primarily through fear or spectacle while ignoring the much more practical reality already unfolding underneath them: the people who learn to build sustainable systems around creative work will simply move faster than the people who don't.

That doesn't eliminate the need for taste.

If anything, it makes taste even more valuable.

Because once tools become widely accessible, judgment becomes the differentiator.

The ability to recognize atmosphere, emotional rhythm, tonal consistency, narrative restraint, and visual cohesion becomes increasingly important in a world where almost anyone can technically generate imagery.

The future probably belongs to filmmakers who understand both: cinema and infrastructure.

John Lerchen

Independent Producer — Midwest