Independent filmmaking from the Midwest outward.

About

Independent filmmaking, production systems, and creative work built from the Midwest outward.

John Lerchen

I’ve spent the better part of the last decade producing independent films across a range of budgets, genres, and production environments — from contained indie features to larger projects involving recognizable talent, private equity financing, and complex logistical coordination.

What began as a fascination with storytelling eventually became a deeper interest in the systems required to actually bring creative work to completion.

That distinction matters.

Because in independent film, finishing the project is often the hardest part.

RoleIndependent Producer
BaseMidwest (Operating Nationally)
FocusFeature Films / Independent Cinema
FinancingPrivate Equity / Independent Finance
DistributionBuilt & Managed Archival Systems
ProductionOver a dozen features, numerous music videos, a decade of independent production
John Lerchen on set

Over the years, my work has expanded beyond traditional producing into a broader ecosystem of visual storytelling, operational strategy, distribution infrastructure, and emerging creative technologies.

At the center of all of it is the same core interest: building projects with strong atmosphere, clear identity, and enough operational foundation to survive real-world production.

I’ve worked across

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Feature films

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Music videos

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Archival media distribution

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Experimental visual projects

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AI-assisted creative workflows

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Production development systems

Perspective

I’m drawn to stories that exist slightly beneath the surface.

Satire.

Unease.

Systems under pressure.

People trying to maintain control as structures around them begin to fracture.

That perspective has shaped both the films I produce and the way I think about media more broadly.

I’m less interested in polished industry mythology than the realities underneath it — the logistics, the compromises, the psychology, the adaptability required to keep creative work moving forward when conditions are imperfect.

Independent filmmaking teaches you quickly that creativity alone is never enough.

Execution matters.

Infrastructure matters.

Relationships matter.

Momentum matters.

Context

Working from the Midwest has also fundamentally shaped my perspective.

There’s a groundedness to filmmaking outside the traditional industry centers that I’ve always valued — less performance, less posturing, more emphasis on resourcefulness and actually making the work happen.

That mindset continues to influence how I approach producing, collaboration, and creative development today.

Midwest production
Production materials
Current Focus

Currently, my work is focused on a combination of:

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Feature film development

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Cinematic worldbuilding

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Modern media systems

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Editorial storytelling

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AI-assisted creative infrastructure

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Long-form creative strategy

I also occasionally consult with filmmakers and independent creators on projects that require both creative perspective and operational realism.

At a certain point, filmmaking stops being about chasing the image of the industry and becomes more about building systems that allow meaningful work to exist at all.

That’s the work I remain interested in.